Google Posts Section is one of the features of Google My Business Profile that allows you to engage with users directly in Search Engine Results Pages (SERP’s) and on Google Map.
Through this section, you can post anything related to your business such as your upcoming events, company announcements, blog articles, product promotions, holiday messages and so on.
Most people evaluate business online based on their recent posts. So that being said, you need to make sure that you’re only posting relevant, high quality, and useful content on your GMB account.
Choose a Specific and Relevant Category
Your category selection is essential and can help Google decide which searches does your local listing belongs to. You have to select from the list of available categories since you can’t create your own category.
However, if no specific category fits your business, you can choose a more general classification that accurately describes it. You should also regularly check the updated category option for new opportunities that may describe your business.