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Position your brand with a MX domain and compete locally and globally

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Position your brand with a MX domain and compete locally and globally

Almost 865 thousand websites in Mexico use a.MX domain, which allows them greater visibility among the most used search engines on the Internet, as well as greater identification in the digital world.
Almost 865 thousand websites in Mexico use a.MX domain, which allows them greater visibility among the most used search engines on the Turkey Mobile Database Internet, as well as greater identification in the digital world.
Although it is not an amount commensurate with the number of inhabitants in Mexico (127.5 million inhabitants, of which 70 million are Internet users), the number of.MX domains will increase as the Internet becomes more relevant in the economy national. Turkey Mobile Database

This is how José Ernesto Grimaldo , Manager of Registry MX , considered it, who highlights: “using a .MX domain helps make Internet search more natural. There are some technologies that detect your location through your IP and return results closer to your position. Also, if you are in Mexico, it is possible that the search engine will give you results for the .MX domains as a priority ”.

This if the scope is in a local market, but at a global level, the .MX domain helps to naturally identify that the brand is originally from Mexico.

“It is relevant that you can click with your audience, and .MX makes an immediate connection with Mexicans by directly relating to the country,” added Grimaldo.

An example of the above can be Amazon, which upon arriving in Mexico decided to use the .MX domain so that users, naturally, would identify that the store is located and provides service in the country.
Your website vs Social Networks: play by your own rules

Although they are complementary products in a comprehensive digital strategy, there are key differences in deciding whether to use a website on or just a Fan Page or profile on social networks.

One of the main differences, says Grimaldo, is that on your website “you are the owner and you control what happens there. You completely control the experience and can decide what, how and when to show information, images or video.

“While in social networks,” he adds, “you must take into account property issues, since of your images, videos, followers … you can assign the rights of use to each social network.”

To exemplify the above, Grimaldo uses a very practical analogy:

“It’s as if you open a point of sale for your Brother Cell Phone List brand or decide to enter a very large self-service chain, which in this case, would be the social network. The difference is that if you want to place your product in a large store, you must adjust to the conditions and rules that the wholesaler sets for you and you have to play by those rules. But on your website, you have to consider that while you have all the control, you will also be responsible for generating traffic and bringing people to your site. That is why any digital strategy must consider the best of both options, social networks and your own website ”, he concluded.

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