Do you think brands are aware of the strengths that the podcast offers?
According to the latest data Malaysia Email List provided by the IAB, 64% of professionals in the advertising industry believe that they could use or are going to use some Audio Online format during 2020. Perhaps that is why many brands They are already asking their agencies to include the podcast format in their campaign strategies, but are they really aware of all the strengths that this format offers them beyond programmatic advertising? Well, the podcast is not just another audio content, like any radio program consumed delayed from any platform, and whoever conceives it this way makes a serious mistake and is not taking advantage of the full potential of this format.
In this article I tell you 5 strengths that the podcast offers to brands to achieve their goals and added value:
Just as we did not take long to understand the relevant role of “influencers” for brands, and they paid a lot without analyzing their typology in too much detail or if they met the KPI’s necessary to achieve the brand’s objective, it is necessary to understand as soon as possible the particularities and values of the podcast Gulf Phone Number List.
