Since the beginning of 2017, Pinterest has announced new innovative tools, such as its virtual reality reader “lens” and “propel”, a tool for advertising new brands. Since the beginning of 2017, Pinterest has announced new innovative tools, such as its virtual reality reader “lens” and “propel”, a tool for advertising new brands. Now, the company wants to continue attracting brands.
On this occasion, the Cyprus Mobile Database social network announced the “Taste Graph” , a collection of 5,000 users with which it will allow advertisers to reach more specific niche audiences. Previously, Pinterest had done a similar experiment but with 400 users. Now, the profiles will be as specific in your consumption habits as “vegetarian barbecue” or “desktop yoga”, or even “newsletter design”.
What Pinterest is trying to do is make advertising brands more useful in their niche ads, or “best performing” ads, in addition to the fact that with the launch the brand would increase its revenue by more than $ 500 million.
Despite not being a large social network, Pinterest does not seem to stop, since it recently designed together with marketing agencies in the Brother Cell Phone List the United States and Canada a “best practices guide in the marketing industry” and Pinterest emerged Ads Manager , where they say they have promoted In 60 percent of the ads on its platform, however, it seems not to be reflected in its income. Until the end of 2016, Pinterest was valued at $ 11 billion , much more revenue than other social networks such as Twitter, which registers millions in losses.