Choose the right KPIs
Analyzing the knowledge and consideration of the brand is important to correctly evaluate the contribution of that campaign Nepal Email List, with an adapted message. Don’t limit yourself to platform metrics (VTR, CTR, Visibility) but use the Brand Lift Survey to measure the direct impact your YouTube ads have on perceptions and behavior throughout the user journey. This will allow you to better adapt other digital tactics be it video, display or even search.
Use YouTube to increase reach
Maintain a controlled frequency to reach as many users as possible and avoid very strict exclusions Gulf Phone Number List. Two of the advantages of YouTube are the reach -30.8 million Spaniards watch YouTube every month, that is, 66% of the population- (ComScore, Video Metrix Multi Platform) and the costs -CPV / CPM-.