While determining the highest ROI-yielding channel Cameroon Email list and maximizing on it is okay, doing so will limit your chances of connecting with your customers. Thus, Omni-channel marketing is a must.
If still in doubt, an Adobe Survey concluded that: 59% of consumers research and compare online stores on a marketplace before making a purchase. While at it, 48% look into brands’ websites, 40% in stores, 38% into reviews, 22% into social networking sites, and 19% into video channels. See, customers are already omnichannel hence the need for eCommerce sites to keep up.
Note, Omni-channel marketing is not about having a presence on all the marketing channels in existence. No. It’s about focusing on marketing channels on which your target audience frequents, maximizing your online visibility on those platforms, and creating opportunities to interact with your prospects.