The other day in a meeting with a digital publisher I came across one of those stolen phrases that they project on a cool PowerPoint that clearly caught my attention Afghanistan Email Lists. It said something like “What is not communicated does not exist; what is not measured either.
It is true that in this crazy digital world where (almost) everything is measured, where all companies need the maximum traceability of data to understand what has happened to their campaigns and investments, a variable comes into play that – if the gentlemen of Google me allow – it is almost more important than cookie-less, and it is the era (or blindness) of advertising attribution, that is, the era of understanding which channel and which sub-channels have been the most effective in achieving the objective that is chased.
Why do I say blindness? For the simple reason that a large percentage of companies in Spain (approx 90%) still use Google Analytics and its last click to make decisions to optimize their budgets Gulf Phone Number List , without taking into account all the previous impact that user has received during his journey to conversion.
