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NGOs living beyond December

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NGOs living beyond December

At Performics we know that finding contributors for a solidarity or development aid project requires a Brandformance strategy Bulgaria Email List, or what is the same, working on the communication of Third Sector companies based on user data. A few weeks ago I was participating as a speaker at the Digital Fundraising Hub organized by the Spanish Fundrising Association.

With more than 350 people connected to the conference, all of us who pass through there try to inspire, guide and, above all, encourage professionals from the third sector. And we talk about “encouraging” and “guiding” because it is one of the sectors that we probably remember the most during those Christmas holidays but, in many cases, one of the most forgotten during the rest of the year. As I myself recognized at the beginning of the intervention, the professionals of the third sector are possibly the ones who will make our world better tomorrow.

We must think that with the digital transformation and above all, in the last year in which consumer emotions have skyrocketed, more projects have appeared in which many of us have turned. The consumer, in many ways, has become aware of his influence and his participation in the world of tomorrow and the fundraisers were there to offer him projects in which to help and get involved. However, this digitalization that brings projects closer to every corner, has sometimes hidden or erased projects that historically and with a mainly offline focus Gulf Phone Number List, had been leaders in their sector. In these lights and shadows we find the biggest unknown: how to find the contributors who will allow our project to be a success?

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