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This context leads to an increase in available inventory Namibia Email List, as well as a reduction in the costs of advertising campaigns, which is a great opportunity for brands to reach their audience through YouTube.

During Covid, there are advertisers who have preferred to stop their activity in the media while others have decided to continue their advertising planning by adapting their message to the situation. This is the case of IKEA and its #stayhome spot where the brand encourages the population to stay at home without linking it to a direct sales message.

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Strategies for Optimizing Your YouTube Video Campaigns During COVID-19

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