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Native advertising: the format of the future on the Internet

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Native advertising: the format of the future on the Internet

With the primary objective of not disturbing Guam Email List, native advertising develops strategies and creatives capable of blending with the content that the user is consuming.

The Native Day meeting, organized by iProspect in collaboration with Outbrain and Verizon Media, addresses a key issue in the digital advertising and marketing industry, as we are currently in a highly fragmented situation. This paradigm occurs due to the existence of a large number of available formats and the great saturation of information that the consumer suffers when facing their screen.

This results in the user preferring to block any advertising and brand information that appears on their screen (36% of users use some type of adblocker in Europe according to Outbrain data). In this way, integration with the content is a challenge for any advertiser Gulf Phone Number List.

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