The marketing and music along. Therefore, the launch of the new collection Falabella was quite powerful. The action carried out by Mayo for this purpose was a complete Denmark Phone Number List success and is still being discussed. Do you want to know what it consisted of? Keep reading.
The idea of the agency was to bring together the best of fashion with a plus that would motivate the public, especially youth, to know what will be this season. Then the music took an important place as a hook and involved 5 emerging bands – Amongelatina, Intimate Stranger, Prefiero Fernández, Recoleta Soundtrack and We are the Grand – which played for 8 hours live at the specially designed site Looksessions.
What was the relationship between music and fashion? The members of the bands, in addition to musicians, were models for a day. Thus, users were able not only to enjoy the live sound of these new groups, but also to click on their costumes, to know the details of their outfits.
Along with the above, a Backstage was held by the actress Mayte Rodríguez , which could be followed with an application through the cell phone. The Phone Number List participation of a fashion producer and the comments of an emblematic rock figure like Alfredo Lewin , who even referred to such specific topics as “the interactive catalog”, undoubtedly promoted the idea and generated a ‘word of mouth’ that resulted in around 10,000 viewers of the action.
