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Most people follow a brand on social media out of sympathy

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Most people follow a brand on social media out of sympathy

Most people follow a brand on social media out of sympathy rather than promotions. According to a recent study by Rhythm NewMedia , most people Japan Mobile Number Database follow a brand on social media as a show of support and to learn more about the brand than to get promotions and discounts.

According to the survey, 60 percent of mobile device users say they follow brands on social networks as a way of expressing their sympathy and preference. More on digital marketing: Find a job through social media

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Social networks in 2013 Likewise, 51 percent of users indicate that they follow brands to receive updates and exclusive content. While 50 percent agreed that they do it to get a promotion or discount.

For this reason, 24 percent of companies  carry out more Phone Number List marketing strategies on social networks, representing a growth of 430 percent over the previous year. According to the study, the most interactive brands on social networks globally are: Disney , Samsung , McDonald’s and General Motors.

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