There is no doubt that the boom of the internet and social networks in recent years, radically transformed the way we communicate, not only between user-user, but between brands-audiences, so digital marketing has become essential to connect with the public. There is no doubt that the boom of the internet and social networks in recent years, radically transformed the Colombia Mobile Database way we communicate, not only between user-user, but between brands-audiences, so digital marketing has become essential to connect with the public.
Its relevance is growing to such a level that for this year alone it is expected that investment in digital advertising will reach 229,250 million dollars this 2017 worldwide, according to estimates eMarketer .
Tracking metrics can be an indication of how a website, social media, and other digital strategies are performing. This is where you must be analytical and know how to identify which ones are really contributing to the objectives; having good numbers does not necessarily mean that you have a substantive impact.
According to Kissmetrics, there are some metrics that can cloud the picture and make it difficult for marketers to know which metrics are valuable and which are not.
1. Clicks + Pageviews
It is clear that everyone wants to increase the number of clicks and views of the content they share online, but having high numbers does not necessarily translate into optimal performance. A click or view does not represent much if users do not stay in your content, they do not have the motivation to return and, much less if they do not become clients, frequent users or consumers. In particular, clicks and page views are worthless if they don’t convert.
In advertising, it is the click-through ratio or click-through ratio, that is, the number of clicks a link gets compared to its number of impressions. However, we return to the same point, if you enter a thousand or 10 thousand new clicks in a day, it is useless if they were only a couple of seconds and less if it does not generate conversation or worse, if it generates a negative feeling. A CTR does not translate into money, instead, a high level of conversation can translate into frequent customers or users.
3. Number of impressions
In social networks there is much talk about the Brother Cell Phone List number of impressions of a publication. This is good if the number is very high, but again, the problem lies in how much it motivates users to become customers or frequent visitors. If it doesn’t contribute to positive sales or conversations, then it doesn’t contribute to goals.
4. Ranking This is often highly appreciated by digital strategists (who doesn’t like to be Top on Google?) But the world’s largest search engine constantly changes its algorithms, making it difficult to keep up. Keep in mind that SEO rankings are more related to the search history of users, so achieving position in the first places and that this translates into brand loyalty, goes beyond knowing how to use keywords.