Annual earnings place “El Canelo” among the 100 highest paid athletes in the world. One of the sports that in recent years has gained peculiar relevance among audiences worldwide, and particularly in Mexico, is boxing. It is estimated that only in the United States and Mexico there are about 150 million fans of this discipline, and tonight the expectations related to it remain on the Kuwait Mobile Database rise before the expected fight between Saúl “Canelo” Álvarez and the Kazakh Gennady Golovkin, in which the middleweight championships of the World Boxing Council (WBC), World Boxing Association (WBA) and the International Boxing Federation (IBF) are at stake. Therefore, “El Canelo” becomes a great vehicle brand impact.
The interaction in social networks that this event has generated prior to this meeting demonstrate the great power that the practice of boxing offers for brands to connect with audiences that share passions, habits and intentions related to it.
Estimates provided by Tweetreach indicate that conversations related to the combat under the label “Canelo” have generated 12 million 339 thousand 032 impressions so far , with a reach of 8 million 750 thousand 790 accounts Twitter . Similarly, the term “GGG” with which Gennady Golovkin is identified registers an exposure that reaches 9 million 467 thousand 563 impressions with a reach of 6 million 467 thousand 392 accounts.
Canelo must search YES or YES the KO. GGG is a true physical goalkeeper, the tapatío will not stand him.
Felipe Flores (pippeflores) September 17, 2017
The above figures demonstrate the Brother Cell Phone List media impact that Saúl “Canelo” Álvarez has at least among Mexican and Hispanic audiences, a position that allows him to be sponsored by important brands such as Under Armor, Tecate, Value, Cavall 7, Everlast and Akron . In that sense, it is important to mention that, according to Forbes magazine, his sponsorship earnings are 1.5 million dollars. As a precedent, it is interesting to mention that in the fights of “El Canelo” against Miguel Cotto and Amir Khan, more than one and a half million requests for payment per event were sold, which generated, according to an estimate, more than 300 million dollars and this gave to win Alvarez close to $ 20 million.