According to a Burst Media study, a dollar spent on Influence Marketing represents 6 times more in earned media value.
Many marketers have been slow to try Influencer Marketing because of the risks and difficulty in measuring results Austria Email List, but this is no longer a problem. Now you can precisely measure the traffic generated and the conversion rate in each audience with different tagged links in the blog or influencer communication.
Advertisers have two options when managing an influencer marketing campaign. The first is to carry out the entire campaign themselves. This means carrying out tasks like identifying the right opinion leaders, starting a contractual relationship with multiple micro influencers, managing posts, and measuring results, which can take a lot of time and energy. The second is to delegate all this work to a centralized platform or an experienced broker.
For social networks, there are many tools to find influencers, such as the famous Buzzsumo. But if we are talking about a true intermediary, it is advisable to privilege an agency that takes into account the marketing strategy and directly manages relationships with micro influencers, such as Pulse Advertising or R-Squared Digital. For influential blogs and media, it is advisable to choose a platform that offers a wide choice of registered media and blogs. For this, getfluence.com is an unavoidable partner, specialized in branded content and with more than 10,000 integrated media and blogs. In addition, getfluence ensures that deadlines are respected and that collaboration is positive for the advertiser and the medium.