I remember when I started in this digital advertising thing Lithuania Emil List. It was 2006 and, although digital advertising had started years before, it was still a great unknown for many advertisers in our country. Many did not consider using it or did it for “that of novelty” – it is true that there were also some believers. Since then, the digital ecosystem has changed a lot and at breakneck speed.
Interestingly, there are still things that have not evolved much. If we remember, the players that were on the rise then were the portals (Yahoo, MSN, Orange … and Google that always remains) and the publishing groups. The former have disappeared from the advertising map and have been replaced in terms of relevance and coverage by social networks, and before these, by networks. The seconds are still there, and it seems that they have not changed excessively. Perhaps one of the most relevant changes that have occurred from the perspective of publishers, is the evolution in purchasing models with the rise of programmatic and self-management advertising platforms. Of course, with all that it entails: machine learning, audience profiling based on interests and navigation, geolocation, data driven marketing, etc. In this digital ecosystem, which is becoming more sophisticated and new players and technologies come into play, we cannot forget very important things such as measurement and analysis Gulf Phone Number List.
