It has been slow to take off telemarketing list providers, but it seems that we can finally talk about social commerce as a reality. Someone will say “well, this has been around for years”, and the truth is that the use of social networks with the aim of generating sales is not new, far from it, but being objectives what the social network was limited to is drive qualified traffic to the brand’s site, where the sale finally took place.
The disappearance of that last mile is what really supposes a leap that allows us to talk about a new trend. Much of the blame for this new social commerce is Instagram, with the launch of its own checkout within Instagram Shopping. This reduces the friction of the user on the landing page to zero, and allows you to continue with the leisure browsing experience that you were carrying out. The functionality is not yet available in Spain, but rapid success in the US promises rapid expansion into more mature markets.Gulf Phone Number List