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Infographic: The Marketing Behind Netflix

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Infographic: The Marketing Behind Netflix

At the end of July 2017, Netflix reported that it exceeded 100 million users globally, operating in 200 countries and with content in 21 languages, in addition to adding 5.2 million subscribers during the second quarter, which was equivalent at that time a share increase of 8 percent. At the Honduras Mobile Database end of July 2017, Netflix reported that it exceeded 100 million users globally, operating in 200 countries and with content in 21 languages , in addition to that during the second quarter it added 5.2 million subscribers, which was equivalent at that time to a share increase of 8 percent. Honduras Mobile Database

According to The CIU, in our country, Netflix has 63.6 percent of the video on demand (VOD) market, followed by Claro Video, HBO GO and Fox Premium, with 24.9, 2.3 and 0.9 percent, respectively. What started as a classic film distribution channel is now a proprietary content platform where the best talents in world cinema seek to enter.

One of Netflix’s secrets has been Brother Cell Phone List to concentrate efforts and budgets on its own content , since by 2018 it will spend 7 billion dollars on that goal, as well as to pay for licenses, such as the 300 million dollars it paid to transmit programs Disney , who will have their own platform in 2019. In addition, marketers can learn from the company is the knowledge it has about its audience, on which it bases its creation and production of content. Likewise, Netflix seems to teach the type of staff in marketing, since it is known that its staff is “unconventional” , that is, they know about technologies, marketing and cinema, which has allowed them to work in balance between their skills. creative and analytical.

 

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