We have talked on several occasions that investment in advertising at a global level is putting greater interest and, obviously, resources on digital, in particular video advertising, and that it is beginning to lose it in traditional media, such as television. We have spoken on several occasions that Greece Mobile Database investment in advertising at a global level is putting more interest and resources to digital, in particular video advertising, and that spending on traditional media, such as television, begins to lose appeal.
Although, the analyzes of the specialists indicate that this year digital advertising will not grow as much as expected (or wanted), just 4.2 percent compared to last year, according to projections Zenith , it is a fact that will remain in Upward trend because next year the 2018 FIFA World Cup in Russia will be held, as well as the Winter Games in PyeongChang , South Korea, among other events that will be attractive to brands.
One of the strengths will be an investment in Brother Cell Phone List in digital advertising since specialists have long talked about digital advertising surpassing investment in ‘traditional’ media. Only last year, spending in this area was around 171 billion dollars, according to data projected in Statista. In addition, the forecasts indicate that it will continue to grow, so it is important to keep in mind the current and future behavior of the main digital platforms. Here are some keys to how the industry is behaving: