Influence Marketing has become professional and thailand mobile number sample, far from ominous forecasts and unexploited bubbles, we can assure you that it is in full evolution.
Currently, actions with influencers are common within the global strategies of the main advertisers. Here are some of the main influencer marketing trends that we have detected from Reech for this 2020:
Technology will be key to selecting the profiles
The selection of influencers will definitely cease to be made following unreliable criteria such as the number of followers or accumulated likes. Only the use of technology allows us to locate the ideal influencers, analyze their profiles, detect bots and fake followers, choose the geographical location that we want to impact and of course, predict the results of our campaign before launching it.
Good content will be more important than a good influencer.Since Instagram decided to hide the likes of the publications, the focus is on the quality of the content. The number of likes that a publication accumulates no longer serves as a hook to attract more, so focus your efforts on generating unique and really relevant content in your collaborations with influencers and when you have it … add an extra investment! Collaborating with influencers does not mean excluding paid media from your strategy.Gulf Phone Number List