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Inbound marketing: 4 pillars and 5 objectives that the marketer must know

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Inbound marketing: 4 pillars and 5 objectives that the marketer must know

The concept of inbound marketing was coined by Brian Halligan, co-founder, and CEO of marketing software company HubSpot, in 2015. The Iceland Mobile Database concept of inbound marketing was coined by Brian Halligan, co-founder, and CEO of marketing software company HubSpot, in 2015, and is made up of three essential elements: content marketing, SEO strategies, and social media actions. However, this goes beyond its elements, it is mainly composed of four pillars that lead to achieving five objectives in practice, something that the marketer must attend to. Iceland Mobile Database

The first objective starts from strangers to the brand, those who must be attracted, the first pillar put into practice. This is achieved through the website with specific content, keywords, social media, or blogs.

Hence the strangers become visitors, who must become the third objective: leads. These leads arrive after implementing the second pillar, converting, which can only be achieved through forms, contacts, landing pages, etc. The third pillar is closing, to reach the Brother Cell Phone List fourth objective: customers. At this point, integration with CRM, workflows and even doing it through e-mail is useful. All with the aim of converting those clients into promoters of the brand. The fourth and last pillar is therefore to delight customers to become promoters, how to achieve it? It can be through contact in social networks, workflow, calls to action, among other effective means.

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