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How Videos Can Increase Your Conversion Rate

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How Videos Can Increase Your Conversion Rate

Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and Turkey Phone Number List business owners face.

Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers.

With the pandemic forcing the majority of companies to move their businesses online, it is important that you optimize your website as much as possible and keep an eye out for new optimization opportunities.

Content marketing and video marketing should play a big role in your ongoing optimization strategy. This article offers a few tips to help your videos gain more views, generate more leads and, more importantly, convert those leads into sales.

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Why Video Marketing Is Vital
Video marketing is a popular marketing strategy because users generally prefer videos over static imagery and text. Videos can be both informative and entertaining, which is a major reason video content has easily overtaken other forms of content in terms of user consumption.

Well-placed video content paired with a good video marketing strategy can raise conversion rates by up to 80 percent but it takes more than just creating persuasive videos to drive conversion. Without video conversion rate optimization (CRO) strategies, your video might be taking up valuable real estate space on your website without generating sales and profit.

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