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How to run a WOM campaign for a bank

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How to run a WOM campaign for a bank

The example of TRND’s proposal for a multinational bank, Santander Río, to enter “word of mouth” to help position its credit card in the Greece Mobile Number Database country. Word-of-Mouth campaigns are incipient in Argentina. In this case, the example of TRND’s proposal for a multinational bank, Santander Río, to enter “word of mouth” to help position its credit card in the country.

What is WOM marketing in Merca 20 TRND , the largest community marketing participatory in Europe and Latin America, developed the first campaign for its client Santander Río marketing word-of-mouth (WOM) , which, according to the agency, positions it as the leading financial institution in innovation media .

The idea is that the more than 65 thousand members of the TRND community in Argentina participate by sharing their opinions on the aspects for them when choosing with which card to pay for their purchases.

Greece Phone Number List

For María Jimena Casco, Brand Manager at Santander Río, “this campaign is the first foray into Word-of-Mouth and there are high expectations.” For the directive, ” the recommendations of friends, family and acquaintances – in addition to influencing the purchase decision – provide credibility and therefore are the ideal complement to traditional media.

From the TRND side, Soledad Amat, said: “Among marketers, there seems to be a global agreement that companies need to work proactively with their fans, in order to support and improve word of mouth. that these propagate –exponentially– in the market ”.

What is the campaign looking for? Its main Phone Number List objectives are to generate and viralize word of mouth recommendations. Deepen even more knowledge of current and potential clients. And obtain badges to feed communications and support the continuous improvement of the savings and benefits that the Santander Río Card offers.

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