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The emergence of Covid-19 is inevitably leading to a change in media habits and user consumption. The postponement of events, the cancellation of sports appointments and the inability to travel have pushed consumers to spend much more time connected. According to Kantar’s research, web browsing has increased by 70% in the last month, as well as social interaction which has grown by 61% compared to normal average usage. The increase in video games is also significant, and especially in services related to remote work and digital solutions (Hangouts Meet or Google Classroom).
This new scenario has also had an impact on the consumption of video content, from on-demand television to video / music streaming platforms, including YouTube, a channel used mainly for information and entertainment. With many people spending more time at home, YouTube use is increasing worldwide: tens of millions of searches for Covid-19 and billions of visits to related content have been recorded on the channel in just the last few weeks. . Users consult YouTube more and more often: according to data from Google only in Europe, the time spent on the channel has increased 10 times on average in the last month. In addition to topics related to Covid, users also search for content to study Gulf Phone Number List, train or learn new habits: The average number of videos uploaded with the word “at home” in the title has increased by 50% since March 10.