Since October 1, Google has changed its metrics for Google Search campaigns and Nauru Email List SEM specialists face a significant challenge. For a few days there is no longer one of the main KPIs.
Once the campaigns were launched, the metric that indicated the average position in which our ads were shown, has completely disappeared. This new situation can be a real headache when we have optimization objectives based on position, as for example often happens in brand campaigns.
Brand campaign optimization strategies often focus on position to defend our brand from the competition. The following scenario is probably familiar to you: your competitors are bidding for your own brand on Search and you need to protect it. This average position told you where your competitors or your own brand are to fight and show you in searches, but it no longer exists. The drama is real.
What can we work with? We now have two new metrics: Top Impression Share (%) and Absolute Top Impression Share (%) Gulf Phone Number List.