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How to do email marketing, 7 tips

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How to do email marketing, 7 tips

The work of email marketing experts is long and articulate cell phone lookup by name free canada. It is not enough to send a random message to have good results: the risk of being banned is real, people do not want to be disturbed in their inbox.

In fact, they don’t want to be bothered, but when it comes to this area and you’re investing huge resources (email marketing isn’t free), you can’t afford to make mistakes. Here are some tips that can make a difference.

Personalize your message
Did you know that people prefer to receive personalized emails? The effectiveness of your strategy is greater when there is an additional focus in this direction. And everything works better if you combine custom text with other solutions.

Email customization
Personalize your emails, it’s worth it.

How do you write an email? You can start with a time of year, like Valentine’s deals. Without forgetting the possibility of segmenting and proposing specific content. This is possible using good email marketing software like mailrelay.

Always try newsletters
Emailing to businesses only works if you can test to see what works and what doesn’t. You can’t get great results if you can’t optimize your content according to the needs of your audience. This is the basis for getting the most out of your newsletters and email communications.

Pay attention to the subject line
There are many factors necessary to increase the open rate of your emails, but if you want to aim high you have to optimize the subject line. It should be straightforward, based on single words, and away from suspicious keyword lists and near-spam terms.

Email subject field length
How many words should you put in the subject field.

Getting into your spam folder is easy. It is enough with a “discount” or “free” of more to become invisible. How long should an effective email subject line be? Here is the number of words that the working strings have.

Graph of opening emails by number of words

 

Don’t forget about visual content
In the content you send with an email marketing campaign, you must include images and videos. The advantages of mass mail programs: you can insert images and graphics following the rules, adding the alt tag and other details to reduce the risk of running into the filters and controls of the different programs to read the mail. Other useful aspects to evaluate?

Don’t use images for the call to action, use links in the anchor text. If the visual is blocked, don’t lose focus to the main objective of the newsletter.

Pay attention to the size of the photos
Choose lightweight images – you can use these programs to reduce the weight of your photos and facilitate the work of clients – and in popular formats such as JPG, PNG and GIF. Above all, do not send emails based on a single image: take care of the design around the image and work in such a way that the message is always understandable.Gulf Phone Number List

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