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How to Create a Customer Journey Map in 12 Steps

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How to Create a Customer Journey Map in 12 Steps

Think of the customer journey as a roadmap that includes all the possible stops along the way. Then take these steps to develop your customer journey map Jamaica Phone Number List for your online audience.

1.Review company goals
2.Research your competitors to find out what works and doesn’t work for them
3.Host discovery interviews with your audience
4.Create buyer’s personas based on research
5.Determine your platforms based on research
6.Consider how your brand story aligns with your audience and
create an affinity plan

 

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7.Create a content plan with a timeline
8.Create an empathy map
9.Look at the journey from different angles
10.Map out the route with touchpoints
11.Post content
12.Review and refine

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