Inclusive marketing surely has become the new norm – from inclusive email marketing ideas to inclusive content marketing writing Belgium Phone Number List. Understanding inclusive marketing can help make your brand connect better with audience segments you’ve never tapped before.
Business and commerce have evolved so much through the years, and marketing is not exempt. In fact, if you search for advertising design examples from the 1960s, you’d probably find a lot of them sexist or racist.
What is Inclusive Marketing?
Have you ever come across ads that seem to exclude a certain race, gender, ethnicity, age, socio-economic status, or religious background? That’s exactly the opposite of what inclusive marketing wants to achieve.
Inclusive marketing is all about embracing diversity and trying to appeal to market segments that have been underrepresented or stereotyped. By throwing social labels out the door, you make your brand more relatable to more people. As a result, your audience sees your brand in a new light and outside the conventions they usually connote with it.