J.Portillo: We monitor what is said about us and our industry UAE Email List. We have a lot of information and it is important to know how to manage it. We have partners who help to conglomerate, monitor and give us traces on what has an upward trajectory and what is on time. You have to differentiate the irrelevant from the critical and know how to understand the former well.
Carles Pujol, Director of the business applications and digital marketing area of AVANADE in Iberia: The analysis must be of the consumer and the customer, the consumer and the distributer. I would like to know what other products my consumer buys. To arrive at this data analysis is to take a qualitative leap. Social networks give a vision of consumers beyond the typical information collection campaigns, knowing that individualized customer data is practically impossible for your sector.
J.Portillo: In what we manage in Consumer Goods, ‘one to one’ marketing is unfeasible due to the intermediation figure of our ‘retailers’. In our case it has to be divided into clusters. Ultimately, agencies will specialize by sectors because we cannot all be at the same point, since our relationship with the consumer and buyer is not the same Gulf Phone Number List.