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How far is the ability to personalize messages and offers and for what needs is hypersegmentation useful?

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How far is the ability to personalize messages and offers and for what needs is hypersegmentation useful?

J.Portillo: There will be industries that will be able to individualize their marketing and Uruguay Email List others that will not, but the future is to generate specific solutions to specific consumer demands.

C. Pujol: The client is used to that and no longer perceives that it is different. It is a challenge, because depending on the type of products it is easier to do more or less customization.

J.Portillo: In the evolution of FMCG we see that we are approaching wide and deep segmentations. When we talk about retailers, those with short assortments and Amazon triumph, which has everything and has “KO” those with a not-so-extensive assortment Gulf Phone Number List.

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