When landing on a website and on social media, brands will need to position themselves among their consumers and attract new users. To do this, they will require positioning tools (SEO), whose objective is that the company’s page appears in the France Mobile Database first options of search engines. When landing on a website and on social media, brands will need to position themselves among their consumers and attract new users. To do this, they will require positioning tools ( SEO ), whose objective is that the company’s page appears in the first options of search engines.
Most brands look for the best positioning practices to be relevant in search engines and social networks. In addition to knowing your target audience, your area of expertise, the ways to stay relevant change over time for brands.
According to Recode, the algorithms of search engines often change frequently, although tend to favor content that is frequent, it is educational and well written, however, the distribution in social networks change even more, so the frequency to publish content range from a few times a week to several times a day.
Another key point that brands over-exploit are keywords, as they sometimes tell stories without prior research. Also, another recurring theme is the length of content, the recommended is 500 words to 1,200 per article. Regarding social networks, the trend is for brands to post 10 to 14 times a day on Facebook , as long as the content is fresh, useful and relevant, while on Twitter you can publish tweets every 15 min, for a total 56 per day.
Regarding metrics, for some industries, 5 thousand people audience seems a relevant figure, however, it does not reflect the Brother Cell Phone List number of readers or real followers, coupled with the fact that the measurements do not contribute money. We previously pointed out that among the errors of content marketing strategies were inorganic or irrelevant content, poor communication, a lack of plan, incorrect approaches and poor data collection. Apparently, the traps in the best practices consists of a generalized and non-personalized methodology, so some brands insist on executing it as well even if it does not correspond to their product or target, so it is advisable to keep up to date in the freshest of the world. content marketing.