Should you continue to do marketing Poland B2B Email Lists during the quarantine? Definitely yes, but without losing sight of changes in behavior. By creating content with positive messages you will help to fight against general anxiety; your marketing strategy has to adapt to the current situation.
The confinement decreed in many countries of the world to face the Coronavirus pandemic has changed the lives of its inhabitants and with it their behavior. Telecommuting, caring for their families, or adjusting to a new routine have communities of consumers and readers searching the Internet for ideas to cope with isolation.
According to the GlobalWebIndex survey, the change in consumer behavior can be seen reflected:26% increase in consultation of social networks: keep in touch with your friends, family and read the news.
39% read the news more often than before to stay informed.
From Qualifio, SaaS platform for the creation of interactive marketing campaigns, we have observed a clear increase in traffic in our clients’ campaigns. “In recent days we have seen that some of our clients (mainly from the tourism sector) are willing to temporarily paralyze all their marketing activities. We fully support and understand this decision because they will have nothing to sell for weeks Gulf Phone Number List. On the other hand, they have us contacted existing and potential customers who want to intensify online interactions with their communities during this period “, says Olivier Simonis, CEO of Qualifio.