While the INBA focuses on Maluma to promote reading among Mexicans. A girl devised a strategy through reward. While the National Institute of Fine Arts (INBA) focuses on Maluma as an ambassador to promote reading among Mexicans. A girl devised a strategy through reward. Maluma has already read all of Camus and you have not finished the thesis yet,” published the USA Mobile Database account literaturainba, which obtained 834 retweets, 1,900 likes, and about 148 responses. The topic INBA became a trend after registering 492 thousand accounts reached, while it obtained 610 thousand impressions on Twitter, according to figures from TweetReach.
Meanwhile, the Twitter user Natividad with the account Fanysitaa published the steps for the inhabitants of Mexico City to go to the Vasconcelos Library and search for several books, behind which they would find Toti’s bags. 
Users responded to the initiative and several bags were already found shortly after the call was launched.
And it is that media such as the Brother Cell Phone List portal BuzzFeed followed the issue on social networks, so their exposure grew on the platforms He even inspired other users to implement his campaigns. I’ll do the same but with beers and La_purisima 7 de Septiembre de 2017 And the best part was taken by the Totis brand, which received free publicity. The company that operates from Hidalgo, became an object of desire thanks to the girl who shows that great financial resources are not needed to implement a strategy.
