Humor and creativity in this entertaining digital campaign. An “extreme” campaign is the one carried out by May for the launch of the Smartphone Cayman Mobile Number Database Samsung Galaxy Note II : “The Lost Island”. The idea was to test all the features and advantages of the model for the benefit of a lonely castaway on a small island, who manages to survive thanks to “WillNote”, his new Galaxy Note II.
With excellent images, ad hoc music – an adaptation of “George of the Jungle” – and a great deal of humor, the commercials show this curious character trying to spend his days, as any human being would do that is abandoned in a place remote. But just when the degree of frustration for not being able to achieve its goal – to light a fire, open a coconut or fish – exceeds the man, “WillNote” makes its appearance, delivering a fundamental contribution.
The attractive campaign also included a contest on Facebook where participants were invited to submit ideas to the castaway based on the characteristics of the phone, in order to save themselves. The best suggestions would be part of a contest to win a Galaxy Note II.
The public entered the Phone Number List game, probably because of the fun of the elements: the contest, the story, the personification of the Smartphone and the creativity implicit in the participation, were surely key elements. (Until this week there is a deadline to participate) Another success of digital marketing .
