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Future of Digital: The Future of PR is Numbers Driven

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Future of Digital: The Future of PR is Numbers Driven

As time goes on, the value of Digital Bhutan Email Lists PR is starting to (finally) be recognised as more than just a link building tactic.

In the past, the majority of Digital PR reporting has been focused around the number of links and their average Domain Authority, but hasn’t the quality of links always outweighed the quantity? Why, as marketing professionals, have we allowed this to go on for so long?

In today’s PR world it is still an uphill battle proving the worth of PR to the powers that be, whoever they may be, but that doesn’t mean to say that even our peers and colleagues fully understand it either.

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Yes, you may still need PR for SEO purposes, but we still shouldn’t only care how many links are achieved. We should also be questioning how the activity directly impacted rankings and challenging ourselves to tie this back to the overall business goals.

The first step we need to take in order to address this is to stop calling it link building. It’s so much more than that. No matter the campaign or activity running, you’ll more than likely need to include desk research at the very least, but often also content creation, design and onsite development.

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