Companies have to consider their strategies in the long term , not just in the short term. They have placed the user in the center, but on an obsolete model, as a source of data, to understand what they are going to buy and how they can sell them more products and services. Instead, they haven’t used the data to analyze how they can help you and build lasting relationships. The objective is no longer only ROI but ROX (return on experience); not focusing so much on recruitment but on achieving an optimal user experience through personalization. Stop focusing on relevance to generate dialogue and content that responds to the needs of citizens.
A holistic view of the data is essential, combining all sources to establish 360º communication. Currently, data in companies is still in different areas (DMP, e-commerce platform, web analytics, call centers, emailing service providers, etc.). The CDP or Customer Data Platform is presented as the most advanced tool for brands to collect, unify, segment and activate various sources of various origins, both online and offline, and external to the organization (third party data) Gulf Phone Number List.
