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from Facebook Spain Lucas Levitan discusses why advertisers

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from Facebook Spain Lucas Levitan discusses why advertisers

It is true that the pandemic has complicated things Algeria Email Lists. You can’t do photo sessions like before and budgets are getting tighter. But we cannot attribute everything to that: it is evident that there is a growing lack of interest in innovating and finding creative solutions to the issues that require it. There are more and more limitations and the way to create advertising is not questioned too much.

“Drawing for Diversity” is an initiative led by Becky Owen and myself, both from Creative Shop EMEA. It is a creative exploration that aims to inspire brands and advertising agencies to enhance diversity and inclusion through illustration and animation.

Diversity demands the inclusion of people of all races, ages, sizes, genders, sexual orientations, social classes, religions, and other differences. Everyone wants to see people like them represented in the ads for the brands they like, but that is not always the case.

In addition to the fact that being inclusive is a moral issue Gulf Phone Number List, from a business perspective, celebrating diversity in ads has the power to generate tangible benefits.

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