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From Big Data to Smart Data, The briefing is dead & Barriers pending

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From Big Data to Smart Data, The briefing is dead & Barriers pending

Excess data is a serious problem French Polynesia Email List. Brands have to make sense of the data, select the most relevant and be able to turn it into actionable insights and manage it in real time.

The traditional briefing no longer works. In fact, the data has dismantled numerous false myths, such as that sport is a man’s thing, that video games are for children, that housework is only of interest to women or that drivers are basically men.

Analyzing searches made through smartphones, more than 60% of the best buyers of sporting goods that interact on YouTube are women; those over 35 years of age generate more than 45% of searches for videogames; more than 40% of searches for housework are carried out by men; and more than 60% of searches about cars are made by women. Another example: 38% of the conversation about makeup on social networks is carried out by men. The data is essential to know the reality.

There are still many: standardization and quality of data, technologies that have to be connected, doubts about the evolution of the sector (cookies, etc.), attribution, hybrid measurement, etc.Gulf Phone Number List

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