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Facebook’s engagement rate with brands fell 20% so far in 2017, what does this mean?

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Facebook’s engagement rate with brands fell 20% so far in 2017, what does this mean?

With more than 2 billion users in the world, Facebook is the second-largest platform, after Google, in digital marketing, because it is a communication channel that reaches all those who have an account in the social network. With more than 2 billion users in the Italy Mobile Database world, Facebook is the second-largest platform, after Google, in digital marketing , because it is a communication channel that reaches all those who have an account in the social network.

However, what could be constant guarantees for brands is not, since according to the BuzzSumo blog, since the average number of brand contracts with Facebook have generated low engagement, they have decreased by 20 percent. Italy Mobile Database

Apparently, the biggest drop in engagement was with images and links, while messages video had a smaller drop, since they gain twice the engagement level of other post formats on average. One possible interpretation is that brands spent less on promotion during a year, which resulted in less exposure and participation.

So the organic reach of Facebook decreased, so the paid promotion did not allow brands to maintain their levels of participation in the social network. Another explanation is that Mark Zuckerberg’s own company acknowledges that reach is shrinking.

And is that about 1,500 stories can appear on a person’s wall, which speaks of greater competition, or, not all content can be displayed. Recently, Financial Time reported that Facebook’s organic reach decreased 42 percent , while other outlets reported as much as 52 percent.

Specifically, as brands and publishers increase their spending on advertising and promotion, there is more competition for space, since in the Brother Cell Phone List second quarter of 2017, Facebook reported that 85 percent of its revenue was from advertising percent. , 15 percent more compared to 2016 . To seek to solve the problem that is beginning to grow, the social network has been making modifications to its algorithm, however, it has not yet revealed the changes, nor has it indicated what they consisted of.

 

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