The digital acceleration fueled by the Covid-19 pandemic has pushed brands to be even more innovative in their use of social media El-Salvador Email List. At Facebook’s Creative Shop, we work with clients and partner agencies to identify patterns and trends that help drive the industry forward.
We highlight three global trends that will become more important in 2021.
1. The relationship with influencers evolves: Content creators.
Brands are rethinking both the way they interact with influencers and the profile of the content creators they choose to work with. Instead of relying on the well-known method of product placement through influencers with hundreds of thousands of followers, they are collaborating with micro influencers and creative specialists to produce more authentic and original experiences.
2. The audience becomes the narrator.
Another creative trend that excites us in the social realm is the evolution of storytelling from linear to participatory, with brands inviting their communities to join and be part of it. Traditional ad products can work just as well as technology at this point.
3. The collapse of the shopping channel.
Bringing the magic of real life shopping to an online space is one of the areas Gulf Phone Number List where we have seen great innovation in the last year. Brands are moving from being practical to something very focused on experiences in the digital realm , with huge benefits for both the consumer and the company.