This afternoon, the official account of Noticieros Televisa broadcast a Facebook Live on the trajectory of Hurricanes Irma, Katia and José, but by mistake in the copy it stated that it was about Mexico’s position on the cancellation of DACA. This afternoon, the official account Switzerland Mobile Database of Noticieros Televisa broadcast a Facebook Live on the trajectory of Hurricanes Irma, Katia and José, but by mistake in the copy it stated that it was about Mexico’s position on the cancellation of DACA. It is a fact that social networks have become a fundamental part of the media, one of the tools that has grown the most are transmissions live streaming on Facebook, but care must be taken in this type of publication as a mistake it can cause confusion in the audience.
In the case of Noticieros Televisa, the copy and live streaming remained intact for more than ten minutes without the media correcting the error.
Live streaming image capture
However, after apparently the community manager or someone from the newsroom noticed, the copy was changed for another that says: Live the trajectory of the hurricanes Irma, José and Katia.
Given this situation, it is doubtful whether it was a CM error or it was a fake news that aimed to attract users to its transmission.
It is a fact that this happens and has happened in many media that, by mistake or knowingly, have spread false information. This issue that has become very relevant in the last year since the presidential elections in the United States.
Why? Well, because it is not just that false news or fake news can cause an erroneous impression regarding an event, they can also have the objective of providing biased information with different purposes, from ‘entertaining’, to for profit, dissemination of a ideology, among others.
This is explained by various specialists. For example, Claire Wardle from First Draft, an organization determined to combat Fake News, this type of content is “more than news, it is the entire information ecosystem. And the term (fake news) falls short of describing the complexity of different types of misinformation (inadvertent spreading of false information) and disinformation (deliberate creation and spreading of information known to be false). ”
In this way, 7 types of misinformation and misinformation have been defined: Satire or parody (does not seek to cause a year but possibly deceives); False Connection (headlines, images or captions that do not relate to the published content); Content Misleading (misleading use of information to incriminate something or someone); False Content (when broadcast with false context information); Imposter Content (when genuine sources are impersonated); Manipulated Content (genuine information or images manipulated to mislead); Manufactured Content (information that is predominantly false designed to mislead or harm).
Returning to the Brother Cell Phone List of Noticieros Televisa and live streaming on Facebook, it may fall into False connection or False context, since both information existed but the copy did not correspond to the video, it had to be corrected so that what was seen in the transmission – the path of hurricanes in the Atlantic Ocean and the Gulf of Mexico. This was probably a mistake, and unfortunately, it will fall to the community manager, a position that has gained much importance in the communication and marketing industry but has also been challenged by various errors.
Although, it is valid to point out that this error in social networks is not the first seen in a medium the size of Televisa, nor in any medium of national scope. An example of this is what happened on the Twitter account of Radio Fórmula, that last January during the crisis derived from the increase in fuel prices and misinformation, the medium published an image that was false and did not correspond to a fact in Mexico. Another case, this one not in social networks but in a special live broadcast of TV Azteca for the death of Juan Gabriel, a copy mistakenly said 2015 as the year of death of the singer, instead of 2016.