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Email marketing predictions for 2021

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Email marketing predictions for 2021

In addition to personalization and interaction in all its variants Dubai Email List, there is an old acquaintance of email marketing that resurfaces as a trend for 2021: text.
Lidia Castillejo, head of business development for the email marketing platform Acrelia, believes that the most relevant trends for the next twelve months will bear in mind the context of a global pandemic. “At a social and work level we have learned to interact and relate in a different way, and marketing has had it and they will take it into account in the coming months.” Dies are the trends to consider in email marketing for 2021:

Hyper personalization, segmentation matters. The pandemic has changed the way we interact also in email marketing and users are not satisfied with being called by their name: they want Gulf Phone Number List to receive something specifically designed for them. Dynamic content allows you to segment into small groups to fully personalize your messages and not lose those who tend to unsubscribe if promotions do not match their interests.

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