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Electronic commerce, winner of the battle against Covid-19

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Electronic commerce, winner of the battle against Covid-19

The global Covid-19 pandemic has disrupted our daily lives New Zealand Email Database, closed markets, and forced consumers to change their purchasing decision process in almost every category. But when the pandemic is no longer a threat, what changes will stay with us?
In the midst of the Covid-19 crisis, e-commerce has become the lifeboat for many brands and companies around the world; in fact, in some cases it has become the only sales channel that has remained operational. The post-covid world will be much more expert in shopping online, for all types of audiences and categories.

L’Oreal, for example, has reported that its e-commerce business has grown 52% this quarter, now accounting for 20% of its business. And the strong entry of this new channel has changed the way brands communicate with the consumer at the time of purchase. Therefore, looking to the nearest future, brands must learn to relate to this new consumer, more digital and open to new channels Gulf Phone Number List. Let’s look at five learnings that brands wanting to succeed in this new world order need to incorporate into their plans.

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