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Efficient for few, Technological difficulty & Hybrid models

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Efficient for few, Technological difficulty & Hybrid models

Effective for few
“With the rise of adblockers and third-party cookie blocking buy telephone number, you are seeing a proliferation of media paywalls and paywall products. Despite this, it is still a niche product, for highly specialized media or few general media such as the New York Times ”, warns Marfeel’s product manager.

Technological difficulty
“Many readers access the medium from the browser rather than from the app. Even if you are subscribed to the medium, when accessing from a social network such as Facebook or Twitter, the user must re-enter their credentials to be able to see the paid content ”, he notes.

Hybrid models
“Many publishers are considering hybrid models. In this way, your loyal readers enter through paywall but the rest of the readers see advertising, which continues to be the main source of income for the media. Diversification between the paywall, the programmatic campaign and the direct campaign is the key to achieving revenue in many cases, ”reveals Marfeel’s marketing director, Lucas Isern. Gulf Phone Number List

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