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E-commerce is also committed to brand awareness

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E-commerce is also committed to brand awareness

consumer still needs time to decide the purchase North Korea Email List, even if it is online. In some cases, we have seen the time spent increase significantly: for example, technology buyers in Singapore doubled the time their shopping trips lasted after Covid-19, – according to data from Affectv – while in other cases, consumers are simply making impulse purchases.


This is very problematic for the large number of brands in the middle: not only does it mean that they must have an engaging brand experience at the point of sale, but they must also greatly increase mental availability when a consumer makes purchases in impulse. It is easy to underestimate the power that physical interaction with the product can have at the point of sale, and when this interaction does not exist, it must be taken into account and compensated. For example, when the power of the brand derived from 45 flavors of Doritos arranged on a shelf disappears, brands must not only think about digital visibility on platforms, but also make sure that the consumer is entering the market. shopping journey with an awareness of what the brand offers you. Brands must have won the battle before the consumer unlocks his phone or computer.Gulf Phone Number List

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