The Hilton hotel chain has launched a website from which users are able to find out if they suffer from “vacationitis”. Like other sectors, the hotel industry has been able to take advantage of the benefits that social media and digital platforms offer to connect with the El Salvador Phone Number List target audience and enhance their business opportunities.
As with all strategies, creativity and the way in which messages are delivered to customers are essential to be successful in each action carried out. Along these lines, betting on a strategy that plays on two different platforms, humor and something everyday, the hotel chain Hilton has launched a website from which users are able to find out if they suffer from ” vacationitis “.
It is a strategy developed by the satirical website The Onion , aimed at leisure travelers who represent a third of the hotel chain’s customers with the intention of increasing their reservation rates. Thus the website called ” Hilton Urgent Vacation Care Center “, the center of this campaign, offers Internet users a test which aims to determine the “severity of the disease” based on the “symptoms” of each user to perform a correct diagnosis and offer the best solution.
Once the questionnaire has been completed, the Phone Number List website asks for an email and postal address. Once these data are given, users can access the “diagnosis of their disease” -with the possibility of sharing it on Facebook and Twitter- , offering various destinations to heal as well as links to book on the website of said hotel chain.
