Digital marketing that goes viral requires massively appealing content that arouses emotions, since if it lacks interest, or does not evoke the right emotion, the audience will not be interested in the publications of a brand. The digital marketing that Guatemala Mobile Database becomes viral requires compelling content for the masses to awaken emotions because of lack of interest, or not evoke the right emotion, the audience not be interested in the publications of a brand.
According to Content how, brands must constantly execute the right strategy to find the right approach that turns content viral, that is, it is not an easy task, however, a first step is for marketers to ask themselves questions such as “What kind of emotions does the most viral content evoke?”, “What is the format of the content that gets the most shares or impressions?”, “What is the ideal duration of the content that readers like to share?” , among others of common sense.
Among the clues of viral content they point to positive content , since those that appeal to feelings such as sadness are less viral , while the funny one appeals to surprise and acceptable responses. In addition, content negative that incites anxiety or anger is usually shared more, but only on one occasion, since it is not shared again, however, they are posts loaded with comments.
Also, most of the comments are hopeful that it will reciprocate, increase your social position, or help others . Therefore, understanding aspects such as those mentioned above could be a first step to understanding viral phenomena. Regarding big data , this could be useful for a more complete brainstorming, however, digital field work, such as analyzing individual accounts and metrics is an excellent way to fuel creativity.
The social network that offers the most tools in this regard is Facebook Insights , since it provides the updates most shared and vice versa . On the personal side, there are aspects of a person’s personality that awaken creativity, such as:
Passion: People who are passionate about their work generate better relationships with their clients, so each marketer or brand must make sure to draw positive feelings in their clients, in order to pique their interest.
Virtuosity. To unleash the mastery of a task, it is necessary to know how to retain information, have constant curiosity, build a myth and limit access. It is a “mystical” formula, which has been created by companies such as Apple or Coca Cola, who point a large part of their success to “secret ingredients”.
Prestige. While the first Brother Cell Phone List concept is respect, consumers are often drawn to success, such as luxury products, high wages, or prestigious status. Many brands tend to reduce the availability of some of their products or services, increase their prices and fulfill the promise of a higher price, which although it seems a joke, is what companies like Starbucks or Nike do with limited edition products.