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Digital video and native advertising, workhorses for 2020

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Digital video and native advertising, workhorses for 2020

The year we left behind brought with it considerable movements in the industry turkey mobile number list. From changes in the way browsers manage cookie tracking, to emerging channels such as CTV and DOOH, there is no doubt that 2019 has been a year of evolution and transition.

In 2020, advertisers and publishers will continue to internalize the impact of changes and movements in their sector, while continuing to seek new opportunities and challenges.

1.- The need for transparency is changing programmatic advertising. Advertisers are demanding greater clarity from publishers, UGC platforms, DSPs, and agencies. The belief is growing that partners should open themselves to greater transparency and give access to information such as media inventory, origin and quality of data or attribution of campaigns.

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