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Did you think Kodak was dead? Seek to resurface and launch campaign

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Did you think Kodak was dead? Seek to resurface and launch campaign

Although it entered a severe crisis that almost cost it its existence because it did not know how to adapt to technological advances, Kodak entered a recovery stage to end up manufacturing graphic printing equipment, as well as some tablets. Although it entered a Czech-Republic Mobile Database severe crisis that almost cost it its existence because it did not know how to adapt to technological advances, Kodak entered a recovery stage to end up manufacturing graphic printing equipment, as well as some tablets. To do this, it needed to partner with JK Imaging and Archos.

Since the end of 2016, it presented the new version of the Kodak logo and later launched its own smartphone fused with a camera, called Kodak Ektra, a cell phone that recorded in resolution 4K . During 2015, its income was barely 1,798 million dollars. Czech-Republic Mobile Database

On this occasion, the company again makes a call to remember that it is still alive by launching a campaign promoting its “Kodak Moments” , that is, its digital printing business, appealing to young people in its commercial, who use the most the social media.

The ad is about groups of friends and acquaintances being captured in a documenting style in everyday moments, with which Kodak demonstrates the “spontaneity” of the Brother Cell Phone List photographs of yesteryear, appealing to nostalgia. Apparently, it will be several short videos and photographs for social networks and even television. And it is that their impressions would allow them to be made from smartphones. The brand even launched its chatbot Facebook Messenger r called “Moments Assistant,” with which people can interact, share images and even print them.

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