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Despite Digital, the Rx for Effective Marketing Remains CX

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Despite Digital, the Rx for Effective Marketing Remains CX

It is a pleasant November morning in 2021 Cyprus Email List. I am looking forward to my meeting with John and Sara. It has been so long after our last coffee together.

John is already in the room and Sara walks in soon after I enter. Yes, it feels a little strange to be free of our masks and to greet with strong handshakes.

I thank them for sticking to my company throughout the crisis. It was a major vote of confidence and, to be honest, helped us stay afloat. They are kind enough to reciprocate by acknowledging our contributions—digital product launches, virtual meets, and engaging customer experiences. We were all on tenterhooks when we were venturing into a what was relatively a new territory then. Now, looking back, we agree that it was a great adventure that we enjoyed together, learning a lot in the process.

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I get ready to make my presentation. My team has put a lot of work on this. I am excited. “Digital Marketing 2022 and Beyond” the first slide comes on. And John stops me.

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“I must tell you right away, Rahul,” John said. “We are moving on from digital.” I am shocked, my hand froze above the keyboard.

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